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Vadivel · Kissflow02 / 17
A session by Vadivel · Director of Design, Kissflow
I run on one idea: simplicity. In design, and in life.
DOOR 01
Management ran the math: maybe 10 or 15 days of real illustration work a year. You can't fill a full-time seat with that.
CLOSEDDOOR 02
They're good. They're also booked solid for the next 2 quarters with their own roadmap.
CLOSEDDOOR 03
The quotes came back between $5,000 and $20,000. The affordable ones drew like clip art.
CLOSED
v4 shipped with a single illustration doing the job of 23. We kept reusing it because getting a second one meant reopening those 3 closed doors.
WHAT IT SAYS
The use case. Which moment is this, and what should the user feel? Changes with every illustration.
HOW IT LOOKS
Style, perspective, composition, lighting, color, mood. This never changes. This is the brand.
An empty-state illustration for a search screen, shown when no results are found. A magnifying glass over empty space reads as "looking, nothing here yet."
02 STYLE
Soft 3D glassmorphism. Glossy, frosted, translucent, never flat or cartoonish.
03 PERSPECTIVE
Slight 3/4 angle. Dimensional, but clean and front-facing.
04 COMPOSITION
Off-center hero, one accent element, generous negative space.
05 LIGHTING & DEPTH
Light from top-left, soft ground shadow for grounding.
06 COLOR
One accent hue on soft neutrals. Low saturation, airy, calm.
07 MOOD
Calm and purposeful. Friendly, light, unhurried.
01 changes every time · 02–07 never do
click the timer to start (or press T)
click the timer to start (or press T)
illustrations.myaiworks.in
1 use case + 6 locked decisions. That's the whole skill.
Vadivel · Director of Design, Kissflow
Vadivel · Director of Design, Kissflow